Full Stack CMO starts with a live crawl of the public marketing surface, scores what blocks discoverability, then converts the highest-impact findings into a workspace the team can operate from. The workflow is built for teams that need diagnosis and action in one place.
The first pass inspects the pages search engines and answer engines can actually reach. That includes titles, meta descriptions, canonicals, structured data, headings, crawl files, redirects, performance clues, content depth, and obvious trust gaps. The goal is to establish whether the public surface is even eligible to compete.
Robots, sitemap, redirects, status codes, canonical structure, and indexation controls.
Intent coverage, answer-first copy, supporting pages, and internal linking between the right pages.
Whether sections stand alone, whether claims are backed by evidence, and whether the site publishes citeable assets.
The workspace scores the site across on-page SEO, technical SEO, performance, content, GEO, and authority. The point of scoring is not vanity. It is to make tradeoffs visible. A team should know which fixes unblock crawlability, which fixes make pages quoteable, and which issues can wait.
Once the audit is clear, Full Stack CMO shifts from reporting into operations. Pro and Max workspaces unlock exports, competitor context, off-site visibility views, AI/GEO research packs, and implementation workflows so the team can actually ship the fixes the audit surfaced.
| Stage | Main output | Who it helps |
|---|---|---|
| Audit | Baseline health view and issue inventory | Founders, marketers, consultants |
| Prioritize | Scores, action queues, and recommended order of operations | Marketing leads and operators |
| Execute | Exports, implementation packs, and AI-assisted work modes | Execution teams and retained service partners |