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Resource Library

SEO + GEO resources for revenue teams.

This library exists to make the public surface of Full Stack CMO useful before a team opens a private workspace. It collects the checklists, comparison pages, and planning frameworks that explain how search visibility and AI citation readiness are actually operated week to week.

SEO operations GEO playbooks Content strategy Decision support

What is in the library

The public site now does more than describe the product. It also publishes content that a buyer, operator, or consultant can actually use: a repeatable audit checklist, a writing guide for AI citation, a content coverage planning framework, a SEO-versus-GEO operating guide, and a comparison page for in-house, agency, and platform delivery models. That broader surface helps search engines understand topic depth and gives answer engines more standalone sections worth quoting.

Checklist

SEO + GEO audit checklist

Five-layer recurring checklist for crawlability, page signals, content coverage, GEO structure, and measurement.

Intent: informational

Framework

Revenue content coverage map

Original planning asset that maps awareness, consideration, decision, and retention pages to buyer questions and CTAs.

Intent: planning

Compare

SEO vs GEO for B2B revenue teams

Guide to where classic search optimization ends, where GEO begins, and how the weekly operating loop changes.

Intent: evaluation

Decision

In-house vs agency vs platform

Comparison page for teams choosing how to run SEO and GEO operations once the initial audit is complete.

Intent: commercial

Method

Methodology

Named evidence asset that explains the scoring framework, source base, and measurement logic behind the workspace.

Intent: proof

How to use these pages inside a real operating loop

  • Start with the audit checklist if the team needs a recurring review cadence.
  • Use the AI citation guide when the core problem is weak copy structure or low evidence density.
  • Use the revenue content coverage map to see which funnel-stage pages are missing entirely.
  • Use the operating-model comparison when leadership is deciding who should own execution after diagnosis.
  • Use the methodology page whenever the conversation needs a precise explanation of the scoring system.
Content goal: a strong public marketing surface should answer buyer questions, support category discovery, and create clean citation targets. A brochure surface almost never does all three.

Source base behind the library

These pages are grounded in official search documentation and in the published GEO research base. Google still defines the crawl and rendering baseline. The Princeton GEO paper adds the key content lesson: answer engines reward pages that are easier to extract, verify, and cite.

  1. Google Search Central: SEO Starter Guide
  2. Google Search Central: Introduction to structured data
  3. web.dev: Largest Contentful Paint
  4. Princeton University: GEO - Generative Engine Optimization